Every series gives away some episodes for free. Choosing how many is the most consequential decision made about it after it is shot.
Too early, too late#
Ask for payment before a viewer cares and they leave. Wait too long and they have already had the satisfaction they came for.
The chart#
For each series we look at how many viewers unlock the next episode depending on where the free run ends. The curve rises, peaks, and falls again.
- Before the story’s first turn, almost nobody unlocks.
- Just after it, unlocks peak.
- Well past it, viewers who have stayed are loyal but fewer of them remain.
Why it differs for every series#
The first turn arrives at a different episode in every story. A fast thriller might peak after two free episodes; a slower family drama after five.
